DP Scorecard

Sales, excluding wholesale

—

Month to date

—

Gap to month target

—

Month to date by channel

Best sellers

Seasonal sell-through

Not yet connected

Sell-through by drop fills from the Planner season records.

DP.COM + Air NZ

—

Sessions

—

Conversion

—

By outlet

Month to date

Category mix

Share of revenue

Email revenue

Flows—

Campaigns—

Share of DP.COM—

Over 100% — flow and campaign attribution overlap.

International

GA4 purchase revenue by market · 102 markets, 6 with sales

Revenue outside New Zealand

$15,787

31.9% of $49,475 online revenue

Sessions outside New Zealand

6,203

36.3% of all sessions

Returns

—

NZ store net sales, week 33

$53,535

−14% vs LY −$35,289 to the $88,824 target

Transactions

119

−16% vs LY

Average transaction value

$449.87

UPT 1.1 · returning rate 47%

Four-wall contribution

Week to 20 Sep · August Xero costs prorated weekly

Contribution

$23,531

38.2% of $61,684 sales · before head office

Group break-even

$30,646

Trading at 201% of it this week

Break-even Healthy from 150% This week Rolling 13 weeks

Full cost breakdown

By store

Month to date

Customer mix

Foot traffic

Waiting on store counts

Traffic is keyed in by each team, so conversion can't be calculated.

Gorgias

Tickets, excluding repairs—

Attributed revenue—

vs last week—

Ticket conversion—

Repair tickets created—

Sessions, all properties

—

Paid revenue

—

Campaign revenue

—

Campaigns

Paid channels

Instagram

Accounts reached—

vs last week—

Engagement rate target 2%—

The fifth report

Nothing feeds this tab yet. The FY27 budget carries $1,354,890 of wholesale that every other view excludes.